It consists of a platform with some vertical posts (2-by or whatever size they'd be in Russia) that support one end of the drywall. He lifts the piece onto the posts, steps up on the platform, and lifts the back end of the board to the ceiling.
The lighting is poor, but if you skip to the 1:14 point of the video you can see him pivot a second set of arms into the vertical position so they hold the drywall in place. If you don't feel like watching him fasten the board – you can skip to the 3:24 point for a good shot of how the pivots works.
It's not high-tech, but it beats the heck out of making T-shaped braces out of 2x4s and using them to wedge the board against the ceiling. And it's cheaper than buying a factory-made lift.




